AlphaMens Lab

The client aimed to attract a male audience with a masculine colour palette and minimalist photo composition for their new products. They wanted the images to align with their current branding, presenting a bold, strong, and high-end look.

This involved using deep blues, dark greys, and metallics, with clean lines and strong lighting to match their overall aesthetic.

I showcased the ingredients to strengthen the brand’s trust, emphasising their commitment to transparency and quality. This approach maintained visual consistency and resonated effectively with the target audience.