AlphaMens Lab

The client aimed to attract a male audience with a masculine colour palette and minimalist photo composition for their new products. They wanted the images to align with their current branding, presenting a bold, strong, and high-end look. This involved using deep blues, dark greys, and metallics, with clean lines and strong lighting to match their overall aesthetic.

We showcased the ingredients to strengthen the brand’s trust, emphasising their commitment to transparency and quality. This approach maintained visual consistency and resonated effectively with the target audience.