Client aimed to increase product awareness, attract stockists, and visually communicate their brand’s playful yet natural identity. The goal was to create compelling visuals that not only showcased the products but also supported the brand’s broader storytelling and wholesale appeal.
The creative direction leaned into a warm, approachable aesthetic, combining clean product photography with light illustrative overlays that reflected the brand’s organic roots and whimsical personality. Each shot was styled with soft natural textures and gentle colour palettes, allowing for flexible composition layouts where text or graphics could be added later without disrupting the overall balance.