For this launch, the client’s goal was to grow their audience and boost engagement. So, I built my creative approach around that, making sure every image felt personal and relatable.
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With a wide range of products, from kids’ multivitamins to adult-focused supplements like creatine, beetroot, and magnesium, I set a clear persona for each one. From there, I designed each scene to reflect a real moment in that person’s life.

The goal was to go beyond pretty product shots.
I wanted every image to speak directly to the people these products were made for, so they could see themselves in the story.

That meant spending more time curating each scene, choosing the right setting, props, and feel to make it as real and natural as possible.

The final images are now featured across their website, socials, ads, and billboards.